August 23, 2024 What is Happening at Starbucks? Starbucks recently announced that it’s bringing on Brian Niccol, formerly of Chipotle, as its new CEO. If you’ve been following Starbucks’ trajectory over the last few years, you know they’ve been beleaguered by a chain of events that sent their stock prices plummeting. Given Starbucks’ struggles, I think bringing Niccol on is a brilliant...