Entrepreneur Media
2,238,866 followers
April 16, 2025
One of the most paralyzing lies in modern entrepreneurship is the belief that you need to find your purpose before you build your business.
Entrepreneur Leadership Network contributor Saulo Da Rós hears it all the time: “I’m still trying to figure out my why,” or “Once I discover my purpose, then I’ll know what to create.”
But what if purpose isn’t something you find? What if purpose is something you build — through action, through service and through consistent effort?
This mindset shift is critical. Purpose isn’t a destination waiting to be uncovered; it’s a direction you choose, refine and reinforce every single day. It’s the outcome of commitment, not the prerequisite for starting.
Read more about how to avoid purpose-driven procrastination.
The Playbook, a Sports Illustrated x Entrepreneur series, is a Webby nominee in the Video & Film: Business category. Vote for us today!
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Brand expert, author, and AI strategist, Phil Pallen, explains the factors businesses need to consider during this AI boom and how tools like Adobe Express are essential for both creativity and commercial safety.
Tools That Drive Real Business Results and the Importance of Safe AI
Kelly Bozigian, 32, and her husband Colt have built a lucrative online business with her jewelry brand Costal Caviar. She came up with the idea while at the beach in June 2023 before launching in January 2024 and hitting $1 million in sales with zero paid advertising.
Nathaneo Johnson and Sean Hargrow are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.
Around the Internet
Here’s what else we’re reading this week:
- Highly successful people swear by this ‘counterintuitive’ rule when they feel overwhelmed, says expert (CNBC Make It)
- Should You Record That Meeting? (Harvard Business Review)
- Mark Zuckerberg had a ‘crazy idea’ to make Facebook relevant again (Quartz)
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